With the spring breeze on the face and the city filled with the fragrance of books, the 2025 Beijing Book Fair with the theme "Book Fragrance in Beijing, Enjoying Spring" will open from April 22 to May 5, organized by the Beijing Municipal Party Committee's Propaganda Department and undertaken by the Beijing Distribution Group. As one of the regular activities of the Beijing Cultural Forum Reception Room, this book fair will bring together the latest achievements of the publishing and distribution industry, integrate high-quality cultural, commercial, tourism, and sports resources, promote the coordinated development of culture in Beijing, Tianjin, and Hebei, continuously optimize cultural services and cultural product supply in the capital, and offer a youthful, artistic, and people-friendly cultural feast to the general public.Nearly 200 publishing houses gather
The main exhibition area of this book fair, including the thematic publishing area, boutique publishing sales area, children's boutique reading area, discounted book sales area, and physical bookstore area, is full of highlights and distinctive features. Nearly 200 well-known publishing houses from 19 provinces and cities across the country have gathered here with high-quality publications, offering over 500,000 new and good books.
Promoting the main theme and telling Chinese stories. The thematic publishing area will showcase key books for sale and recommended book lists. Thematic books closely related to the pulse of the times and regional characteristics, such as the coordinated development of Beijing, Tianjin, and Hebei, and the application for World Heritage status of Beijing's central axis, as well as outstanding award-winning publications like the Mao Dun Literature Award and the "Five One Project," will be on display, covering literature, social sciences, technology, and other fields. A collection of well-known children's book brands from home and abroad will be available for sale, including a wide variety of picture books, popular science books, and educational children's literature.Integration of culture and tourism brings unique cultural and creative products
This book fair invites cultural and tourism units from Beijing, Tianjin, Hebei, and other parts of the country to participate, creating a special area for the integration of culture and tourism in the Beijing-Tianjin-Hebei region. By organically integrating cultural and tourism resources from the three regions, excellent publications and local cultural and tourism products will be showcased in a scene-based manner. Thematic publications from Beijing, Tianjin, and Hebei will lead readers to appreciate the historical culture and local customs of the three regions, while unique cultural and creative products will incorporate regional cultural elements into modern designs. Intangible cultural heritage products will showcase the traditional craftsmanship charm of the three regions, allowing readers to purchase distinctive cultural products from the three regions without leaving Beijing.
In addition, many cultural and tourism units from Zhejiang Taizhou, Ningxia Yinchuan, Hubei Enshi, Shaanxi Xi'an, and other regions will showcase their unique cultural and creative products and books, focusing on displaying the unique natural landscapes, cultural landscapes, and local characteristics of each region.
The main exhibition area's "Trendy Market" will allow citizens to fully appreciate the unique charm of cross-border integration. High-quality branded products in fashion, home furnishings, outdoor sports, sports and leisure, and specialty foods will meet the diverse consumption needs of readers.The annual antique book fair is coming as scheduled
The main exhibition area of the book market, the "Old Books, New Knowledge" section, has further expanded in scale and influence. The national antique book fair will once again be featured at this book market, with representatives from antique bookstores from 12 provinces and cities including Beijing, Shanghai, Tianjin, Hebei, Guangdong, Jiangsu, Jilin, and Shandong.
During this period, the "Old Books, New Knowledge" section will host a special exhibition titled "Literary Classics in Old Books," focusing on literary themes and exploring classic literary works found in old books. It will present the first editions or classic versions of 80 literary old books, including poetry, prose, novels, and dramas. Renowned experts will conduct lectures on "Old Books, New Knowledge," continuing the tradition of introducing a good book at each book market. This time, the book market will introduce a book titled "The Wrinkles of Time - A Collection of 'Old Books, New Knowledge' from Beijing Daily and Chinese Bookstore," showcasing the fruitful results of the "Old Books, New Knowledge" activities.
Chinese Bookstore will also host a national symposium of antique book experts, where industry experts and scholars will discuss and collaborate on the theme of "Promoting the Prosperous Development of the Antique Book Industry and Enhancing Urban Cultural Atmosphere."The main and branch exhibition areas will work together in coordination
This book market is the longest in history, with the exhibition period extended to 14 days, spanning the May Day holiday, providing a new cultural and leisure option for citizens during the holiday. The book market, centered around Chaoyang Park, will for the first time include a branch exhibition area in Beijing's urban sub-center, and simultaneously set up book markets in Shijingshan and Fengtai, expanding the time and space span of the book market.
The branch exhibition area in Beijing's urban sub-center will feature 8 major sections, including a thematic publication exhibition area, a premium publication sales area, the "Old Books, New Knowledge" section, a parent-child reading experience area, a Tongzhou specialty bookstore and cultural tourism exhibition area, a cultural and artistic collection exhibition area, and a creative new lifestyle exhibition area. It will offer the latest social sciences, literature, children's books, and high-quality cultural and creative products, as well as creative home decor, illustrations, art crafts, and other lifestyle and leisure goods for local residents and visitors.
Shijingshan and Fengtai will respectively set up book markets at Xishan Badachu Park and Nanyuan Forest Wetland Park, offering a variety of products such as books, cultural and creative items, and trendy toys. They will also host diverse reading cultural activities such as author signings and parent-child reading sessions.Non-stop fun at the one-stop cultural experience
The "Joyful Spring Reading" grand lecture hall introduced at this book market will hold over 150 cultural activities, featuring celebrities and experts such as Li Jingze, Nie Zhenning, Ma Boyong, Huang Beijia, and Liu Yida. They will bring readers a variety of cultural activities including book premieres, reading sharing sessions, book clubs, senior reading sessions, cultural lectures, and guest dialogues.
The book Fair will continue the popular stamp collection activity, using tools such as the book fair map and discount coupon packages to attract readers to participate in stamping. At the same time, the sub-center exhibition area will be linked with activities such as the Tongzhou Zhangjiawan Fashion and Colorful Festival, the Taihu Jazz Music Festival, and the Canal Opening Festival, launching the "Sub-center Cultural and Tourism Recommended Route." In addition to browsing the book market, readers can also experience the charm of music and the fun of traditional folk activities, achieving a one-stop experience of "browsing the book fair, visiting attractions, and enjoying life."2 million book discount coupons are up for grabs for the benefit of the people.
In order to truly benefit the people, the book market will launch the "Beijing Cultural Consumption Promotion Action - 2025 Beijing Book Fair People's Book Fragrance Activity," distributing 2 million yuan worth of "book discount coupons" through various online and offline forms, allowing citizens to enjoy additional discounts on top of on-site discounts.
During the book market, book discount coupons can be used at the main exhibition area of Chaoyang Park, the shared space of the three major cultural buildings in the city sub-center, Xishan Badachu Park in Shijingshan, and Nanyuan Forest Wetland Park in Fengtai District.
Yesterday, the 2025 "In Dongcheng, the fragrance of books is an atmosphere" reading sharing event was held at the Ditan Park, with activities such as classic recitations, book recommendations, and new book releases allowing citizens to feel the power of books.
